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  • Writer's pictureErica Taylor

CyberCellar Turns 23! Celebrating SA’s original e-commerce wine retailer

In 1998, South Africa’s oldest e-commerce retailer (with the same name to date),, was launched. Although the digital landscape of CyberCellar’s formative years is now barely recognizable, after multiple iterations of the business and ownership structures it now identifies as a modern-day startup.

While many changes have been made to the original brand - such as new ownership, a dynamic young team and a new positioning - CyberCellar aims to remain a trusted reference in the local wine and spirits industry.

“The legacy of being a 23-year-old business has benefits: we have a fantastic loyal customer base, but as a startup, we are very dynamic too. The next few years are about taking our customers with us, giving them added reasons to support us while simultaneously reaching a new audience”, David Cope, CEO of CyberCellar, reveals as the CyberCellar team gears up for their birthday celebration.

As the e-commerce market expands, competitors are rising in numbers and CyberCellar is forging a new path to set itself apart from the rest - creating a sophisticated and curated brand that embodies a customer-centric approach.

The complete refresh of its offering and brand tone comes with a lot of challenges when long-standing reputation comes into play - but the new CyberCellar is a voice for both young and old wine drinkers in South Africa. is now home to some of the most well-loved brands and drinks curations South Africa has to offer, and they’re making it easier than ever to discover more and find new favourites.

Join them in celebrating the milestone of their 23rd birthday by shopping a week full of deals starting on the 25th of June.

With their aim of giving back to loyal customers, they are also giving shoppers a chance to win a year’s worth of wine (that’s 23 mixed cases)! Shoppers are automatically entered into the draw when they make a purchase during the birthday week.

For free delivery on all orders, nationwide, and daily deals - head over to

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